To self-publish or not to self-publish

I believe I've mentioned that I intend on self e-publishing Ruby Ransome and Pandora's Box.  More recently I've come across a lot of pros and cons to taking that avenue, and I thought I'd share what I've been reading to help you follow my decision process.

First of all, there was a blog post from Dave Cullen, the author of Columbine, a few weeks ago about how to break into publishing.  The gist was basically: Put together a query, find an agent, and let them do the rest.

Then, just the other day, there was this post on Writer Beware: Lies, Damned Lies, and Statistics.  It's fairly negative toward self-publishing, but mostly I think the post is trying to undermine the argument that many vanity publishers (particularly the expensive ones) try to sell you: that your odds of getting an agent (and, ultimately, getting published) are slim at best.

I understand that argument, I really do.  My biggest reasons for leaning toward self-publishing are: 1) I don't want to wait a year or longer to see my books in print when the vampire fiction/dark romance craze is going on right now, and 2) I want to maintain more control over my books (title, covers, website, promotion, etc.) than I would if I published traditionally.

What about you?  Are you planning on publishing your work, and if so, are you going to do it yourself or go the more traditional route?